Prabandhan: Indian Journal of Management
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- PIJM-Sep-Oct09-Article6-Transactional Analysis
- Price : 80.00
- Published on September 2, 2009
- Associated Management Consultants (P) Ltd.
- Issues 273
- Language - English
- Published daily
About this issue
Transactional Analysis (TA) is one of the most accessible theories of modern psychology. It highlights three ego states: Parent, adult and child (PAC) of every person. The objective of this paper is to analyze the different ego states of retail professionals in Jaipur city and thereby determines the “dominant ego†with the help of an “Egogram†a tool developed by Dusay in (1977) and a validated questionnaire used in the research paper “Transactional analysis: Measuring Ego States†written by “Jose T Payyappily, N. Rajagopal Anitha Zachariahâ€. The questionnaire is developed by ICTA (the institute of counseling and transactional analysis), Kerala for measuring the six ego statuses of the people. The another objective is to help retail professional to understand and adapt their behavior and develop more effective ways of communicating.
About Prabandhan: Indian Journal of Management
Prabandhan: Indian Journal of Management, is a monthly journal that publishes papers on diverse areas of management such as International Business, Health Care Administration, Human Resource Management (HRM), Non-Profit Organizations, Operations Research/Statistics, etc.