Prabandhan: Indian Journal of Management
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- PIJM-May-June09-Article3-Strategies of Nirma To Become Goliath
- Price : 80.00
- Published on May 2, 2009
- Associated Management Consultants (P) Ltd.
- Issues 273
- Language - English
- Published daily
About this issue
The paper aims at developing insight about whether local brands can survive in presence of global brands or not. Indian market is flooded with a variety of foreign goods, and in this scenario, Indian brands are fighting for survival. But it is possible for local brands to survive if they can study the business environment thoroughly and accordingly decide their strategies with innovation.This paper deals with strategies of Nirma that has helped it in surviving in spite of presence of HLL (now HUL).
About Prabandhan: Indian Journal of Management
Prabandhan: Indian Journal of Management, is a monthly journal that publishes papers on diverse areas of management such as International Business, Health Care Administration, Human Resource Management (HRM), Non-Profit Organizations, Operations Research/Statistics, etc.