Prabandhan: Indian Journal of Management
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- PIJM-January11-Article6-Factor Analysis Of Rural Consumers' Preference
- Price : 80.00
- Published on January 1, 2011
- Associated Management Consultants (P) Ltd.
- Issues 273
- Language - English
- Published daily
About this issue
Cell Phone industry continues to grow at the rate of 15% - 20% year on year. A key factor contributing to this growth, is the rural consumers’ potential, because the rural market is zooming ahead at around 25 percent annually based on the rural consumers’ socio-economic changes (lifestyle, habits and tastes, economic status), literacy level, infrastructure facilities, increase in income, increase in expectations etc. This study focuses on rural consumers’ preference attributes at the time of purchase of Cell Phone.
About Prabandhan: Indian Journal of Management
Prabandhan: Indian Journal of Management, is a monthly journal that publishes papers on diverse areas of management such as International Business, Health Care Administration, Human Resource Management (HRM), Non-Profit Organizations, Operations Research/Statistics, etc.