Prabandhan: Indian Journal of Management
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- PIJM-Jan10-Article7-CSR : A Strategic Publicity
- Price : 80.00
- Published on January 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 273
- Language - English
- Published daily
About this issue
The concept of corporate social responsibility (CSR) came to the picture when there was a need to generate awareness among the corporate sectors to do something for the society and locality whose resources are being used exhaustively. The relationship between business and society is undeniable. They are inter-dependent. Thus CSR basically highlights that it is important for the companies to realize their responsibilities towards the society. Interestingly, the concept has gained importance in the present scenario as companies found it to be the easiest way to get media attention.
About Prabandhan: Indian Journal of Management
Prabandhan: Indian Journal of Management, is a monthly journal that publishes papers on diverse areas of management such as International Business, Health Care Administration, Human Resource Management (HRM), Non-Profit Organizations, Operations Research/Statistics, etc.