Prabandhan: Indian Journal of Management
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- PIJM-February11-Article7-Role of Television Advertising And Its Effect
- Price : 80.00
- Published on February 1, 2011
- Associated Management Consultants (P) Ltd.
- Issues 273
- Language - English
- Published daily
About this issue
The rural market of India is fascinating and challenging at the same time. It offers large scope on account of its sheer size and potential. Even a gradual growth pushes up the sales of a product substantially, in view of the huge base. The market pioneers are getting rewarded by capturing the rural markets. Simultaneously, due to the problems and hurdles posed by rural markets, the firms have to directly encounter them and put in a great deal of effort to get a sizeable share of the market. They need to recognize that rural market is a developing market. The perception of the rural masses regarding TV advertising needs to be studied to penetrate in rural markets. It is often said that markets are made, not found. This is especially true of the rural market of India. It is a market meant for the truly creative marketers.
About Prabandhan: Indian Journal of Management
Prabandhan: Indian Journal of Management, is a monthly journal that publishes papers on diverse areas of management such as International Business, Health Care Administration, Human Resource Management (HRM), Non-Profit Organizations, Operations Research/Statistics, etc.