Prabandhan: Indian Journal of Management
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- PIJM-Dec11-Article4-Changing Conditions In Personnel Department Of Advertising Agencies In India
- Price : 80.00
- Published on December 1, 2011
- Associated Management Consultants (P) Ltd.
- Issues 273
- Language - English
- Published daily
About this issue
There has been a little effort to analyze the changing conditions of the workers working in the advertising agencies in India. In this paper, the author attempts to understand the context that how advertising agencies in India formulate their strategies, which helps to gain an insight into know the changing working conditions of the workers in the personnel department. The author tries to clarify that how the strategies of advertising agencies vary across their nature and experience. In this paper, the author has attempted to clarify the strategies that advertising agencies attain, maintain, retain and develop for their human resources, which helps in the reduction of the employees' turnover.
About Prabandhan: Indian Journal of Management
Prabandhan: Indian Journal of Management, is a monthly journal that publishes papers on diverse areas of management such as International Business, Health Care Administration, Human Resource Management (HRM), Non-Profit Organizations, Operations Research/Statistics, etc.