Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM_Feb10-Article6-Plasma TVs And Perceived Customer Benefits
- Price : 80.00
- Published on February 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
A plasma display panel (PDP) is a type of flat panel display common to large TV displays (32 inches or larger). Many tiny cells between two panels of glass hold an inert mixture of noble gases. The gas in the cells is electrically turned into a plasma which then excites phosphors to emit light. Plasma displays should not be confused with LCDs, another lightweight flatscreen display using different technology. A plasma TV is a high definition alternative to the standard cathode ray televisions sold today. A plasma TV provides sharp images and vibrant colors. Quite often, a plasma TV is designed in a 16:9 ratio for wide screen movie formats, as opposed to the box-like 4:3 ratio of standard televisions.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.