Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Sep12-Article7-Impact Of Store Size On Impulse Purchasing Behaviour of Respondents: A Study With Reference To Coimbatore, Tamil Nadu
- Price : 80.00
- Published on March 23, 2013
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
An impulse purchase or impulse buy is an unplanned or otherwise spontaneous purchase. Impulse buying disrupts the normal decision making models in consumers' brains. The logical sequence of the consumers' actions is replaced with an irrational moment of self-gratification. Impulse items appeal to the emotional side of consumers. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. Several researchers have studied impulse purchase with respect to customers’ behavior and also how the size of a mall influences the impulse purchase behavior. In the present study, the researchers are made an attempt to find out the impact of store size on impulse purchasing behaviour in Coimbatore, Tamil Nadu.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.