Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Sep09-Article7-Globalization and Its Impact on Small Scale Industries- An Analysis
- Price : 80.00
- Published on September 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
SSI is widely recognized as a powerful instrument for socio-economic growth and balanced sectorial development. One of the distinctive characteristics of the SSI sector is its capacity to create broader employment opportunities, assist in entrepreneurship and skills development and ensure better use of scarce financial resources and appropriate technology. The Indian National Congress took over the reins of power after India's Independence in 1947. Most of the Congress leaders came to occupy responsible positions in the Central and State Governments. It was, therefore, expected that the sanctity bestowed on Khadi and village industries by Gandhi would be preserved and adopted unhesitatingly as a national and public policy in free India. It was also expected that the ideals of building self-reliant villages was a commitment that had to be discharged faithfully by the party and the followers of Gandhiji. Because of the then prevailing political environment, especially the place and the role Gandhiji played in the struggle for independence, there was no serious debate on or critical scrutiny of the issues Gandhiji was associated with and had expressed his clear views. There were, however, many who were extremely critical of the Gandhian philosophy for socio-economic development of the country.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.