Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Sep08-Article5-Role of Retailers in Reducing Inventory and Improving Customer Satisfaction: An Empirical Study of Consumer Durables
- Price : 80.00
- Published on September 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The need to have effective supply chain is inevitable for success in consumer durables industry. This study delves into the role of retailers and indicates the causes of bullwhip effect, variables contributing to customer satisfaction and resulting in customer attrition at the retailer’s end in consumer durables supply chain. The findings are based on the survey of 50 retailers dealing in CTVs, Mobile Phones and Refrigerators in New Delhi and Moradabad, Uttar Pradesh. The paper also deals with the initiatives and strategies adopted by LG Electronics in enhancing their supply chain efficiency and effectiveness. The study findings have some important implications for marketers in consumer durables industry.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.