Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Sep08-Article4-Analyzing Growth of Cellular Telecom Sector and Understanding Consumer's Preferences and Choices on the Use of Cellphone
- Price : 80.00
- Published on September 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The Indian telecom sector has emerged as the fastest growing telecom market in the world. With more affordable services, increased penetration and a supportive government along with regular fall in tariffs in the sector has brought significant changes in number of consumers and usage of cellular telecom services. However, with galloping achievements, there are few challenges too, to be overcome by the Indian telecom industry to ride high on the next growth wave. Among the fastest growing sector of the economy the Indian telecom sector continued to maintain its growth during the year as one of the key sectors responsible for the economy’s impressive performance. The sector has been growing in the range of 20 to 40 percent during the last three years (2002-05). The telecom sector is getting more sops from the government, which will help it in growing faster more to align with objective of achieving the goal of reaching 250 million subscribers and a tele-density of 22% by 2007, reducing urban and rural disparities.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.