Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Sep08-Article3-Green–Trust & Distrust
- Price : 80.00
- Published on September 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
In 1970’s the word “Green” grabbed the attention of Industrialists and others. Green is coined in Europe to refer to a particular politics and lifestyle. Green Marketing is a combination of “Social Marketing Concept” and “Ecological Marketing Concept”. The concept is famous in United Kingdom and some other countries, but it is unfamiliar in the international business environment due to the lack of universal consistent meaning.Green marketing incorporates a broad range of activities, including product modification, changes to production process, packaging changes, and also changing advertising strategies.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.