Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Sep07-Article8-A Study on Commercial Efficiency of Tamil Nadu Cooperative Sugar Mills
- Price : 80.00
- Published on September 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
In emphasizing the importance of the sugar industry in the society, it may not be an exaggeration to say that there is none in the present day who does not taste the sugar directly or indirectly. Therefore, sugar is one of the consumption goods, which is required by everyone in the society for one’s household purposes. Sugar industry is one of the best contributors of the revenue both to the central as well as the State Governments. The sugar factories located in various parts of the country work as nuclei for development of rural areas by mobilizing rural resources and generating employment, transport and communication facilities. Over 4.5 crore farmers, their dependants and a large mass of agricultural labour are involved in sugarcane cultivation, harvesting and ancillary activities. The sugar industry employs over 5 lakh skilled and unskilled workmen, mostly from the rural areas.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.