Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Sep07-Article1-Six Sigma -Mumbai Dabbawalas' Story Redefines Theory
- Price : 80.00
- Published on September 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
‘Dissatisfy your customers’-All world class companies are trying to dissatisfy current expectations of their existing customers through continuously improving their value creation and delivery processes, not only satisfying them through quality products and services only but trying to maintain quality long term relationships through perfection in every thing they do to be world class. It is better to eliminate defects in your products and service delivery’s quality rather than trying to minimize final defective outputs. Although through better inspection and quality control mechanisms, you can satisfy your end users by simply delivering only non defective products but what about cost, time and precious human power wasted in making defective products? Yes, this is going to affect your bottom line. Today in the era of cut throat competition, you need not to only satisfy your external customers but all stakeholders e.g. Employees, shareholders, govt., suppliers and value network partner’s etc. For that you need to have quality products and services at lowest possible cost, saving interest of all stakeholders and that is possible only through organization wide changes in way of doing all business activities and processes tuned to perfection in terms of outcome with zero defects to satisfy customers needs profitably. Therefore, Top management is redefining processes through using quantifiable and statistically measurable goals of each and every process keeping customer’s satisfaction in mind and trying to minimize duplication of human efforts and eliminating defective processes to reach a pre- determined benchmark level of quality that can be measured, evaluated and controlled. One of successfully deployed element of Total Quality Management (TQM) initiatives is Six sigma.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.