Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Oct12-Article3-Problems of Vegetable Producing Farmers In Erode, Coimbatore and Tiruppur Districts Of Tamil Nadu
- Price : 80.00
- Published on March 23, 2013
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The farmers, who produce crops, struggle a lot to bring them up. They plough and till the land, seed the plants, water resources, clean and pack the produce, ready to be taken to the markets for sale. Even at the time of producing the crops, and at the time of selling them, they face a lot of hurdles and obstacles such as the interference of brokers and middlemen, lack of insurance facility, lack of finance, high cost of inputs, problems related to storage of the produce and transportation problems. In the market, the farmers are cheated by the brokers when the purchase is being made - like charging a low price for the produce, weighing the produce in faulty machines and so on. Thus, the farmers face a number of problems from the initial stage of production till the sale of the produce in the market. The present research was carried out with the aim of ascertaining the socio - economic conditions and various problems faced by the vegetable cultivating farmers of the Erode, Coimbatore and Tiruppur districts of the state of Tamil Nadu.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.