Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Oct11-Article1-Consumerism: A Study On The Evolution Of The Consumer Movement
- Price : 80.00
- Published on October 1, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Consumerism is considered as a consumer movement which changed its face and meaning over a period of time. The Consumerism concept was there even before the term Consumerism coined to it. The concept of Consumerism was entered early in developed countries, which flowed in to developing countries. There is a lot of difference in the consumer movement and its implications between developed and developing countries. The level of consumer movement reflected the development of the country. In this article, the trends in consumerism over a period of time and the consumer movement in different countries are discussed.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.