Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Oct10-Article3-A Study On Consumers' Perceived Value And Satisfaction With Insecticides Used In Paddy In Jorhat District of Assam
- Price : 80.00
- Published on October 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The agrochemical industry in general is a seasonal industry and since it is connected to agricultural production, it is a core industry in India. For agriculture to be commercially viable, with various other inputs, it requires certain key agrochemicals and pesticides are one of them. A perusal of the table 1 depicts that average pesticide consumption in India over a period of 1991 to 2007 was 51.79 thousand tones. Though compound growth rate (CGR) shows a negative growth rate, it cannot be denied that on the demand side, farmers were concerned that their larger and more frequent harvests would draw insect pests. This fright, along with influential marketing by pesticide producers, led farmers to spray ever-increasing quantities of these chemicals on their crops. Anticipating the importance and opportunity, a number of players entered into the market. Among the multinationals, there are Bayer Crop Sciences, Syngenta, De- Nocil, Monsanto, BASF's agro division, Dupont's agrochemical division and Cheminova. In the domestic players- United Phosphorus, Exel Industries, Rallis, Gharda Chemicals, Sabero, Nagarjuna Agrichem and Indofil are the main players. Though there are MNCs and domestic players in the industry, there is no such difference in quality of products manufactured by them. It is more a question of product range.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.