Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Oct09-Article7-The Changing Face of Audio-Media In India During Post Privatization Period :An Empirical Study
- Price : 80.00
- Published on October 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Privatization is the key word after liberalization. Every sector has tasted the success of privatization; broadcasting media is not an exception. The changing face of audio-media after privatization has been studied in this article. The study considers the different factors which are popularizing the audio-media among the respondents, contribution of FM channels towards teaching and social welfare, attitudinal change of the listeners, attitudinal change of business houses etc. The period of study is from 2007 - 2008.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.