Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Oct09-Article5-Healthcare Services Accreditation As A Brand Positioning Tool : A 'b Loop-Dozen A' Model of Emergency Medical Services (EMS)
- Price : 80.00
- Published on October 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Indian Healthcare Industry is currently estimated to be about $23 billion and is likely to grow to about $60 billion by year 2012.With the coming of the era of Globalization, the Healthcare Service Sector is getting patients from the US, Europe, Asia and other developing and under developing nations .Healthcare is one of the largest service sectors in India offering employment to around four million people and it witnessed a growth rate of 12 percent per annum in the last four years. The Healthcare Sector is now giving full emphasis on getting equipped with specialist doctors, trained paramedical staff, latest equipment, liberal use of IT, hygienic environment, comfortable and updated infrastructure to keep it more relevant and customer friendly.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.