Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Oct08-Article5-Brand Preference of Men's Wear - A Case Study
- Price : 80.00
- Published on October 2, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Brand management holds the key in the modern markets, particularly in Indian markets, because Indians are very traditional. India’s traditional dress is Dhoti but gradually, people transmitted into tailor made dresses. Due to the globalization process, Indians are getting attracted to readymade dresses, particularly multinational brands. In the world where products are available with almost similar features like name (with some letters change), package, color of package etc., management of brands is critical for the survival of the products, as well as the companies making them and it is difficult to select the product by the customers.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.