Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Oct07-Article9-System Training Services Provided by 'Training Service Providers' and 'In-House Trainers'-Organizational Consumers' Perception about Service Attributes
- Price : 80.00
- Published on November 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Computerization has gained greater significance in various organizations in India. System products providing information solutions are being procured from system sellers or developed in-house by the Electronic Data Processing (EDP)/Information Technology (IT) department of the organizations. System users in various departments are trained by the system sellers (training service providers) or by the EDP/IT department (in-house trainers). This papers analyses the organizational consumers' (system users') perception about various attributes related to training services received by various organizations in Hyderabad. Factor analysis has been applied to identify the predominant factors that are to be considered by the training service providers for designing training services and delivering training to the organizational users.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.