Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Oct07-Article2-Cause Related Marketing
- Price : 80.00
- Published on October 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Cause related marketing is the action through which a company, a non-profit organization, or a similar entity markets on image, a product, a service, or a message for mutual benefit (of the entity and the cause) .1 Cause-related marketing gives the value of brand image, corporate reputation, satisfaction etc. Social investors stands to gain from a better understanding of cause marketing because that understanding could help them better evaluate whether that company is doing an effective job in differentiating itself. Cause-related marketing (CRM) is marketing strategy-linking purchases of a product with fundraising for a worthwhile charity, project, or cause. Cause related marketing creates a mutually profitable outcome for the business and charity. Cause marketing can be a highly effective method that contributes to building a positive image for the business, while helping a charity gain much needed visibility.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.