Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov11-Article5-Marketing Of Tourism Products In Karnataka: Policy Implications
- Price : 80.00
- Published on November 2, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The boom in travel and tourism is directly or indirectly helping the improvement of the socio and economic conditions of the stakeholders such as hoteliers, resort owners, tour and travel operators, guides and other dependents. The tourism sector is making a significant contribution to the state economy. Therefore, it needs to be well nurtured by making a proper policy on tourism sector by the central as well as the state governments. Though the tourism is not a State’s related issue in India, however, the areas like application of luxury tax on the accommodates, issue of certificates and licenses related to establishment of tour and travel related activities etc, come under the purview of state government control. Therefore, in the development of the tourism sector, the role of States in the democratic set up of India needs to be recognized. Each state is responsible for making a proper policy on tourism on par with the National Tourism Policy to attract more number of tourists to their respective states. It is also the responsibility of the concerned State to exhibit the various tourism products available in the state. The policy of tourism should be in such a direction. The state government’s initiations in marketing the tourism products are evaluated in this article.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.