Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov11-Article4-An Empirical Investigation in Delivering Quality Healthcare Services to Patients
- Price : 80.00
- Published on November 2, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Healthcare industry in the current scenario is becoming a burgeoning industry, attracting domestic as well as foreign clientele because it offers world-class state of the art medical facilities at competitive prices. However, in this profit-oriented approach, the poor are left in the lurch, as they are mostly dependent on public sector hospitals. This research paper identifies the different dimensions of SERVQUAL to evaluate the perception of patients towards hospitals services. The paper also suggests adoption of a balanced approach to promote healthcare industry as an incentive to boost medical tourism as well as taking care of the poor also.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.