Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov10-Article8-Life Insurance and Working Women : A Critical Study of Factors Affecting The Purchase Decision
- Price : 80.00
- Published on November 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
As the economy is developing, the mind set of the people is also changing at a very fast pace. Some decades back, the best place for women was considered to be their home. It was thought that women are born to look after the family and children. They were not allowed to work outside because it ruined the reputation of the family and at the same time, it was not accepted by society. But now, the scene has changed and so has the position of women in society. Women are working in every field. Their earning is at par with that of their male counterparts and they enjoy both personal and professional life, but in terms of insurance, they are either under insured or uninsured. Despite all of the changes, many married women still rely on their husbands' insurance policy to protect them. Studies have shown that while women indicate they understand life insurance as a product, few have quantified its economic value.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.