Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov10-Article1-Microsoft's Windows Vs Google's Chrome -Who Will Win The Market?
- Price : 80.00
- Published on November 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Microsoft has launched its windows 7 in India on 27 October 2009 and approximately 4 months before, Google has also announced to launch a new operating system –Chrome, which will be free to access ,will be free for distribution and use. So who will win the race when the rubber will meet the road ? A few years back, Microsoft introduced windows vista which became a disaster. This time, the fight is between Google and Microsoft because Google is extremely popular among the masses, so this time, the rival is more complaint, but if Microsoft loses again this time, it will put a question mark on Microsoft’s existence.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.