Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov09-Article10-A Study On Customer Service of a Government Venture In The Present Scenario
- Price : 80.00
- Published on November 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The paper deals with the study of customer service offered by a Head Post Office, a government venture, establishes and run by the Central Government of India. The study is purely based on primary data and empirical evidence. A questionnaire has been prepared and used to collect the opinion of the respondents. Conclusions have been drawn on the basis of tabulation, classification and analysis of data with help of statistical techniques. The study reveals that customer service of the studied post office is somewhat satisfactory. There is some scope and need to improve the service to reach the excellent level.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.