Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov09-Article9-The Economic Impact of Department Stores on Small Vendors in Kurnool District, Andhra Pradesh
- Price : 80.00
- Published on November 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The Indian retail market, which is the fifth largest retail destination globally, according to industry estimates is estimated to grow from the US$ 330 billion in 2007 to US$ 427 billion by 2010 and $637 billion by 2015. Simultaneously, modern retail which presently accounts for 4 per cent of the total market is likely to increase Inevitably, modernization of the Indian retail sector will be reflected in rapid growth in sales of supermarkets, department stores and hypermarkets. This is because of the growing preference of the affluent and upper middle classes for shopping at these types of retail stores, given the conveniences they offer such as shopping ambience, variety and a single-point source for purchases.Department stores are usually part of a retail chain. The reasons behind the increase of Department stores are improved shopping standards, convenient stocking / display, shopping blend with entertainment. These are increasing with rapid pace in the Kurnool district. There is opposition to their plans, it has argued that livelihood of the traditional formats of low-cost retailing such as the local grocery shops, owner-manned general stores, paan/beedi shops, convenience stores, and handcart, pavement vendors, small scale and rural vendors would be threatened. The study concentrates to which extent it is going to create economic impact of Department stores on small vendors particularly with respect to Kurnool District in the state of Andhra Pradesh.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.