Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov09-Article7-The Impact of Tourism On The Socio-Economic Development of Tamil Nadu
- Price : 80.00
- Published on November 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Tourism is the world’s largest and fastest growing industry. As more and more economies are relying on tourism as one of their growing sectors, tourism industry is receiving its recognition and importance. The tourism industry is highly employment intensive and can earn significant revenues including foreign exchange. It offers immense socio- economic development potential. It generates high levels of economic output, with minimum capital investments. India’s tourism potential is unlimited. It is a land of colorful contrasts; modern projects of science and technology, the wild grandeur of the Himalayas, the historical monuments, forts and palaces, the varied flora and fauna, a wide variety of costumes and a diversity of customs make India a desirable destination for domestic and foreign tourists.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.