Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov09-Article3-Advertising In Multiplexes : Brand Theatre
- Price : 80.00
- Published on November 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Weekends are multiplex time for many metro-dwellers. Where better to go than to kick start the movie’s promotion well, within the cinema halls themselves.In a number of product categories, the multiplex option is being considered for media plans. Therefore, multiplexes are selling themselves, and the space within, in the most innovative ways possible. Even BPO and ITES information technology enabled services companies have been using this option seriously.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.