Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov09-Article1-Brand Strategies For Globalization
- Price : 80.00
- Published on November 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Branding is one of the most powerful tools in the marketing arsenal and important aspect of business strategy. Some times it is considered to be merely an advertising function. Branding is a process to establish competitive advantage and expressing corporate values and identities. Branding is a form of rhetorical instrument to persuade people to think differently. Acquisitions and Organic growth are two basic directions in the process of brand building. Branding is a subset of an over all marketing plan which, in turn, is a subset of the overall business plan. US companies have been successful at creating brands to secure global market leadership and mitigate risk.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.