Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov08-article6-Passenger Car Industry in India
- Price : 80.00
- Published on November 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The profile of the Indian Passenger Car industry is very different from what it is worldwide. Car industry is considered as a luxury product and it was treated with restrain. Categories of vehicles were limited to three passenger cars namely Fiat, Hindustan and Standard. Slowly foreign collaborations were permitted with equity participation in 1968. In 19870’s a series of liberal policy changes were rapidly introduced marking a crucial turning point for the automobile industry. The Indian Government announced “broad banding” policy in 1985 which gave new licenses to broad groups of automotive products such as two and four wheeled vehicles. The deli censing of the industry in 1993 opened the gates to a flood of international automakers. Many foreign manufacturers have concentrated on the premium and recently the mid car segment. Even though the Passenger car industry is having a competitive advantage, still it has to face lot of challenges in the forthcoming years to lead ahead in this industry.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.