Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov08-Article08-Analysis of Productivity and Resource Use Efficiency of Paddy
- Price : 80.00
- Published on November 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Agriculture is the backbone of the Indian Economy.The economic development of India mainly depends upon the agriculture sector.Nearly 65 percent of India's population is still dependent on agriculture for livelihood and employment.It is also the source of supply of raw materials for industries and it provides support to the transport system.It also plays an important role in India's International Trade. In recent years,there has been a great diversification of Indian agriculture such as livestock,horticulture and fisheries.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.