Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov08-Article5-A Study on Tourism Awareness and Satisfaction in Tamil Nadu with Special Reference to Mamallapuram
- Price : 80.00
- Published on November 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Tourism is the fastest growing industry in the world. Tourism needs to be marketed, just as any other product indeed more so, because it is an industry in which the customer still has an immense variety of choice. However, the marketing of tourist destination differ in some important respects from the marketing of other goods and services and an awareness of these differences is important in a successful promotion of the images of tourist places. Like the normal consumer product or service, the tourist product may be seen as a composite product, as an amalgam of attractions, transport, accommodation, and of entertainment. Although general principle of marketing of product of other industries could be applicable to marketing of tourist product, with certain differences in approach. These differences are because of the peculiar features of the tourist product like intangibility, inseparability, variability and perishability.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.