Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov08-Article3-Role of Commission Agency Houses in Marketing of Chillies
- Price : 80.00
- Published on November 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Marketing is an activity aimed at making available goods and services from the point of production to the point of consumption. Its efficiency is largely dependent on several intermediaries who link the producers and the ultimate consumers. In agricultural marketing, the farmers have more often than not, to depend on the intermediaries to ensure that their produce reaches the market. Commission Agents help the farmers by procuring the produce from the farmers and selling them on their behalf. This saves the farmers from much of the hassles involved in selling the produce. The role of an intermediary is particularly important in agricultural marketing, given the perishable nature of the products. This study highlights the role of commission agency houses in the marketing of chillies and the problems that they face in marketing. The findings of the study have helped in putting forth certain suggestions which, if implemented, can go a long way in improving the functioning and survival of the commission agency houses.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.