Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov07-Article4-Text Messaging: An Emerging Marketing Tool
- Price : 80.00
- Published on November 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Text Messaging also known as SMS (Short Message Service), allows users to type short text messages in order to be displayed and received on the mobile phone. Additionally, the 2-Way Text Messaging, which is also known as MO-SMS (Mobile-Originated Short Message Service), allows messages to be sent through the phone. Messages can be sent from one phone to another by addressing the message to the recipient’s phone number. In addition, messages can also be sent to phone via special email address, carrier’s website or special messaging software. Moreover, majority of phones and carriers today allow users to send messages directly to an email address. Text messaging refers to sending short text messages from a mobile phone to other mobile phone users using the SMS standard.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.