Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Nov07-Article1-Significance of Bottom of Pyramid for Corporate India
- Price : 80.00
- Published on November 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Sell to the poor if you want to be rich were the words spoken by the experts in Rural Marketing. Every marketer loves to reach out to the fat wallets where the selling is obvious, easy and conspicuous. But there is a segment arising alongside that doesn’t claim to be glamorous on the outside but has an invisible power and an untapped capacity to spell riches for the targeting marketer if tackled in the right manner – subject to their needs, requirements, aspirations, purchasing power, preferences, culture, social conditioning, etc. This segment began to be noticed by the corporate India in a very serious and potential manner only in the last few years - - although there have been isolated examples of company-specific efforts to convert their poverty to balance sheet gains.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.