Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-May12-Article7-Foreign Direct Investment In Multi-Brand Retail: Opportunities And Threats
- Price : 80.00
- Published on March 17, 2013
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
In the era of liberalization, globalization and privatization, the whole economy is opening up gradually. The Indian retail sector has also not remained untouched. India has already allowed 51 percent FDI in single-brand retail, and 100 percent FDI in cash-and–carry or wholesale trading and now, there is a proposal by the Department of Industrial Policy and Promotion (DIPP) to allow 51 percent FDI in multi-brand retailing (Hindustan Times, 30th August, 2010). India has 15 million-plus retailers who account for $350 plus billion of annual sales. The retail space is dominated by the unorganized sector that contributes to 94 percent of the sales . The retail sector is the largest sector in India after agriculture, accounting for over 10 percent of the country’s GDP and around 8 percent of the employment. India has the most unorganized retail market in the world (DIPP, 2010). Most retailers of the unorganized retail market have their shops in the front or at the back of the houses. The Indian retail sector is one of the fast-growing sectors, with several players entering the market. Currently, the organized sector accounts for only 2 percent, indicating a huge potential market opportunity. Keywords: FDI, Multi Brand Retailing, Organized Retail
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.