Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-May10-Article7-Customer Focus In Pharmaceutical Marketing in India
- Price : 80.00
- Published on May 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Adrian Payne (2002) asked two questions to six hundred senior and middle level executives from large to medium sized service companies. The first question was, Does your Chief Executive claim your organization is market driven, market-oriented or customer-focused?Approximately 75% of managers claimed that these or similar terms were used by their Chief Executives. When he asked the second question What percentage of the top 200 service organizations in this country are really customer-focused? .The average response was between 10 to 20 per cent. It seemed that there was an enormous gap in the services' sector between those organizations that claimed to be customer-focused and those which actually were.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.