Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-May08-Article5-Customer Satisfaction Towards Photocopiers w.r.t Xerox in Hyderabad
- Price : 80.00
- Published on May 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The objective of the study is to identify the level of customer satisfaction towards Xerox Copiers and Corporation. The sample size is 200 respondents and the type of sampling is Convenience Sampling.Xerox Modi Corporation Limited owns a strong market share and brand image. Of the total consumers studied, 50% preferred Xerox, while 17% chose Canon, and 7% chose Ricoh. The rest preferred other brands like Godrej, Minolta, Sharp, and Toshiba.Xerox is a standard name for photocopiers and Xeroxing is a term that is identical with the word “photocopying”. There is lot of potential for digital copiers but due to lack of awareness, the jobbers are not shifting to it. Also, there is lot of unpleasantness associated with after-sales service.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.