Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-May07-Article5-Tourists' Perceptions Towards Packaged Tours
- Price : 80.00
- Published on May 1, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Tourism is basically a service industry and is an amalgamation of both tangible and intangible components like accessibility, amenities, attraction, accommodation and activities. The socio-economic implications of tourism include – a) enhancement of domestic and foreign exchange growth, b) employment generation, c) cultural assimilation and d) support to the local people. For tourists, India is a confluence of modernity and traditional hospitality.The organization of a tour can be divided into a) package tours and b) non-package tours. Package tours is a comprehensive programme of tour arranged by a single institution which takes care of the interests of tourists in terms of accessibility, amenities, attractions, accommodation and activities. Package tour is a kind of single window service of a tour. A non-package tour on the other hand, is a tour organized in isolation and planned according to individualized tourist activities.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.