Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-March12-Article2-A Study On Distribution Strategies Of Steel Manufacturers In India
- Price : 80.00
- Published on March 17, 2013
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Steel industry in India is poised for a big growth. Post 1990, thanks to the liberalization of the Indian economy, steel manufacturers have been focusing upon becoming customer-centric, as opposed to the selling approach that had prevailed for more than four decades, to match up to the competition from local and global players. Distribution of steel in this context assumes a lot of importance looking at the bulky nature of the product and changing needs and expectations of customers. This paper attempts to trace the evolution of distribution systems adopted by steel producers, current strategies and future trends in the form of case studies of all the major steel manufacturers and service centers throughout the country. Key words: Steel, Distribution, Customer-Centric, Disintermediation
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.