The development of any nation primarily depends upon its industrial development which makes rich contribution to the growth of a nation. The economic role played by women cannot be isolated from the framework of development. Women workers remain significantly poor and are far less legally protected.The role of women in socio-economic development has undergone a marked change over the years. The world of women is no longer confined to household activities. Today, they actively contribute to the promotion of economic development in different capacities.
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.