Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-March08-Article6-Consumers' Attitude Towards Network Marketing with Special Reference to the City of Rourkela
- Price : 80.00
- Published on March 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Network Marketing (NM) also known as the multi-level marketing started in the late nineties in India has become popular with the Indian mass breaking the age, income, qualification bars. The concept challenged the entrepreneurs to write their own success stories as leaders. The idea is to give financial independence to people involved in the process as well as to provide full time career opportunities. This paper aims to find the consumer’s awareness and perception about the network marketing through a sample survey in a city of Rourkela. The paper considers both user and non-user of the network marketing for the study. The result shows market potentiality for the network marketing, as non – user has a positive opinion about the concept and the existing user are satisfied with the products bought through the channel. Moreover the service provided by the network marketers is found to be satisfactory.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.