Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-March08-Article5-Product Management of Self Help Groups in Andhra Pradesh - A Study
- Price : 80.00
- Published on March 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Self Help Group (SHG) is a mechanism to extend mutual help and support through sharing ideas, experiences, information, other services and resources. The groups may be viewed as a process or an institution for socio-economic transformation leading to empowerment of the rural poor. It is worth to note that access to financial services is a basic objective of SHGs and may be a dominating one. However, they are basically credit plus groups. Credit plus implies that apart from credit facility, other activities related to economic business and social development are also undertaken with equal emphasis.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.