Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-March08-Article4-FDI in Retailing
- Price : 80.00
- Published on March 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The center of economic gravity in the world today is shifting to the east, towards Eastern Europe and Asia. The Asian market spanning three time zones cover over 40% of the world’s population and over 20% of the global GDP. In a growing market such as India, and as the retail pie continues to expand on the back of rising incomes and increasing consumer expanding, there is room for everyone-like the global retail giant Wal-Mart and small players like Adani or Subhiksha the time to shift gears and accelerate the pace of retail development in India has arrived. It is now up to the Government, retailers and potential investors to make this happen.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.