Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-March08-Article1-The Role of Women in Advertisements
- Price : 80.00
- Published on March 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Advertising seems to be obsessed with gender and sexuality and continues to represent an arena in which gender display plays a major role. It has emerged as a world of ‘commercial realism’ in which we are given ‘realistic’ images of domestic life and male-female relationships which are not actually real but which provide us with a ‘stimulated slice of life’. As gender representation is such a dominant feature of modern-day advertising, it is often called the social resource ‘used most’ by advertisers. The changing role of women in society has created a challenging task for advertisers — how to portray women in advertisements.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.