Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-June12-Article4-Hospital Advertising: Myth Or Reality?
- Price : 80.00
- Published on March 23, 2013
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Hospital in the Indian scenario was a free service provided by the government. People received the service consistently through the traditional system, except in a few cases. As the sector is getting priority among the Indian people due to versatile reasons, hence, the business opportunity of the sector is also flourishing day by day. Unlike traditional businesses, today’s hospitals are promoted as a business centre, which is accepted by the Indian society. Care for a patient is getting top priority . Hence, advertisements of hospitals are also changing their direction. The article explains today’s need of hospital advertisement and its modern forms.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.