Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-June11-Article1-Does Credit Card Usage Enhance Defaults Among Compulsive Buyers?
- Price : 80.00
- Published on June 1, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The Indian society is transforming, with an increasing exhibition of materialistic behaviour, and varied diversity of interests and preferences as consumers. In a rapidly emerging retail and credit card marketplace, the research question is to ascertain the impact of materialism, compulsive buying, credit card spending and financing behaviour on credit default. The respondents were those using the credit cards for a period greater than one year and structural equation modelling is used to meet the objectives. The findings reveal that credit default is a result of compulsive buying. The credit card financing behaviour is also enhancing the rate of defaults. The practical implication is that the financial retailers should increase customer suitability in the retail sale of credit cards to limit future default rate.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.