Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-June10-Article6-Acuity of In-Store Cooked Food Retailing
- Price : 80.00
- Published on June 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
In-store cooked food retailing is seemingly a new concept in Botswana, with almost all the supermarkets engaged with the concept. However, to the best of our knowledge, little or no research has been carried out on this matter. Healthy and clean eating has become a major concern for consumers due to the HIV/AIDS pandemic. However, the in store foods are prepared without the consumers’ presence and the customers end up using in store cues to help them in selecting the best store to buy their food from. Akbay et al (2005) and Hiemstra and Kim (1995) found out that food quality and variety and environment significantly affect customer satisfaction in fast food outlets. Food quality, cleanliness and value are the three most important attributes in fast food restaurants.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.